Guac, an AI forecasting solution for grocery stores, attended Groceryshop in Vegas with a bold retro inspired booth designed to stand out from competitors. As the sole designer, I led the creative direction and collaborated with our team and vendors to bring the space to life.

The booth leaned into a 1970s grocery aesthetic, a nod to the 1974 introduction of the UPC, with a neon logo, fruit crate table and display, tiled flooring, and custom signage. My goal was to create a memorable and exciting exhibit space that would instill confidence in Guac’s product suite. The final booth reflected Guac’s values of being detail oriented, smart, and modern while giving our team an inviting space to demo the product and connect with customers.

Guac Circular

We also wanted to create a memorable takeaway for customers, so we designed an old-school newspaper circular inspired by the 1970s. Circulars were traditionally used to advertise weekly grocery specials, and this format let us showcase Guac’s products in a nostalgic, playful way that tied back to our booth and told our story.