In 2022, I worked on a brand refresh for Afresh, a fresh technology company making products for grocers. The goal was to differentiate Afresh from competitors and stand out as a premium product. Working closely with the studio Upper Quad, I gave feedback on their work as they came up with different directions. Once a direction was established, I extended the work across print, web, event, and product touch points working closely with marketing, engineering, and product to systematically apply the new brand across surface areas.

Platform Graphic

Print Advertisement

20' x 20' Exhibition Booth

Brand Images

White Paper

Pattern/ Swag

Microsites

Company Party

New Year Cards

Video Lower Thirds

Brand Guidelines